The Deal Package

An operational diligence pack,
inside 24 hours.

The diagnostic ends in one Deal Package: the Zoe Score across the dimensions Zoe can score, with its findings, an IC memo, an evidence appendix, and a signed opinion when confidence clears the bar.

Request a Sample Deal Package →

What’s in the Deal Package

Four artifacts. One investment view.

  1. 01

    Zoe Score and findings

    The score across the dimensions Zoe can score, with its confidence percentage and coverage tier, the findings register sorted by severity, and the guide to reading it. Shown as an example on this page.

    See the example below →
  2. 02

    IC memo

    The findings written up for the investment committee: what the data supports, what it does not, and the questions still open.

  3. 03

    Signed opinion

    A signed verdict letter when confidence clears the bar. When it does not, the memo says why.

  4. 04

    Evidence appendix

    Every finding’s trail, source by source and date by date, with the deck’s claims set against what the connected systems said.

Example: score and findings

The first artifact tells you where to look next.

Project Cephei

Series B SaaS · $42,000,000 ARR in the deck · Signed August 2025

Illustrative example

Zoe Score

64 out of 100

Attention

Derived from 5 synced sources and 2 data-room files · 15 normalized metrics · confidence 84% · 85% coverage

Nine health dimensions · 7 scored

  • Financial Vitality6783% conf.Attention
  • Delivery & Execution6843% conf.Attention
  • Culture & People6036% conf.Attention
  • C-Suite8036% conf.Healthy
  • Market & CompetitionNot scored
  • Go-to-Market5069% conf.Critical
  • Vision & StrategyNot scored
  • Product & Customer3742% conf.Critical
  • Risk6664% conf.Attention

A dimension’s confidence says how deep its own evidence runs, so one built on a single reading stays low. Overall confidence says how much of the evidence Zoe can score at this stage was present. A dimension with no scored reading says Not scored and is left out of the score.

Claim Ledger · 3 of 14 claims shown

Said vs True runs once the books are connected

  1. HoldsDeck said: ARR $42M ($3.50M a month) · Systems show: $3.50M a month, May – Jul 2025 (QuickBooks, all income)
  2. OffDeck said: 24 months of runway · Systems show: 15 months: $14.6M cash on 13 Aug 2025 ÷ $975K monthly net burn (QuickBooks)
  3. OffDeck said: Net revenue retention 118% · Systems show: 110%: the NRR field on HubSpot deals, averaged (the company enters it)

Findings register · 4 open

Sorted by severity, then dimension weight

  1. CriticalFinancial VitalityF-001

    The top 5 customers bring in 59.6% of revenue.

    The largest alone is 31.2%, so losing it would cut revenue by nearly a third.

    Evidence · QuickBooks revenue by customer, May – Jul 2025Evidence trail
    1. 13 AugQuickBooks revenue by customer, May – Jul 2025: 310 customers with revenue; the largest 31.2% of revenue, the top 5 59.6%

    Zoe only reads.

  2. CriticalGo-to-MarketF-002

    New business is slow: 14% of closed deals were won, and wins took 132 days.

    31 of 221 deals closed in the 90 days to 12 August 2025 were won.

    Evidence · HubSpot deals, 90 days to 12 Aug 2025Evidence trail
    1. 13 AugHubSpot deals closed in the 90 days to 12 Aug 2025: 31 won, 190 lost; the won deals took 132 days

    Zoe only reads.

  3. AttentionDelivery & ExecutionF-003

    Releases are frequent, but 22% of dated work finishes late.

    26 GitHub releases in 30 days. 321 of 412 Jira issues with a due date closed on time. A pull request waits an average of 31 hours for its first review.

    Evidence · GitHub, 30 days, and Jira, 90 days, to 12 Aug 2025Evidence trail
    1. 13 AugGitHub, 30 days to 12 Aug 2025: 26 releases; 31 hours on average to a first review
    2. 13 AugJira, 90 days to 12 Aug 2025: 321 of 412 issues with a due date closed on time

    Zoe only reads.

  4. AttentionCulture & PeopleF-004

    14% of staff left voluntarily in the last 12 months.

    33 leavers against an average headcount of 236. In Slack, 27% of messages in the last 30 days went out after hours.

    Evidence · HR census in the data room, 12 months to 31 Jul 2025; Slack, 30 days to 12 Aug 2025Evidence trail
    1. 31 JulHR census in the data room, 12 months to 31 Jul 2025: 33 voluntary leavers against an average headcount of 236
    2. 13 AugSlack, 30 days to 12 Aug 2025: 27% of 18,400 sampled messages went out after hours

    Zoe only reads.

How to read it

How to read the score.

A Zoe Score is not a recommendation, a valuation, or a quality-of-earnings opinion. It is a measurement of behavior with the evidence attached. The signed opinion in the Deal Package is where Zoe states a verdict, and only when confidence clears the bar.

Next step

Request a sample Deal Package, or evaluate a company.

We send a full Deal Package on Project Cephei to your work email: the score card above plus the IC memo, the signed opinion and the evidence appendix.