The Product

Nine health dimensions.
Weighted by what matters.

Zoe scores companies across nine operational dimensions — finance, delivery, culture, leadership, market, GTM, vision, product, risk — weighted by company stage and rolled into a single composite score. No surveys. No interviews. Results in 24 hours.

Stage-Aware Weighting

Same nine dimensions.
Different weights.

Product-market fit
Financial Vitality
25%
Delivery & Execution
18%
Culture & People
12%
C-Suite
10%
Market & Competition
8%
GTM
8%
Vision & Strategy
7%
Product & Customer
7%
Risk
5%
NOTE

Weights sum to 100% at every stage. The same nine dimensions are measured for every company — what changes is how much each contributes to the composite Zoe Score.

Anatomy of a Score

Nine sub-scores.
One number.

Every Zoe diagnostic produces a composite score from 0 to 100, derived from nine weighted dimension sub-scores. Here's what one looks like for a real Series A SaaS company.

Composite Zoe Score
0/ 100
Watch

One number, computed from nine weighted dimensions. This sample is a Series A SaaS company — strong on market and product, weak on culture and finance.

Sub-scoresScore · Weight
Financial Vitality
62· 25%
Delivery & Execution
71· 18%
Culture & People
48· 12%
C-Suite
55· 10%
Market & Competition
84· 8%
GTM
67· 8%
Vision & Strategy
78· 7%
Product & Customer
81· 7%
Risk
59· 5%
Tier One — The Headliners

The two dimensions that drive
43% of every score.

Financial Vitality and Delivery & Execution are the foundation of operational health. Together they account for nearly half the composite score because if the engine isn't funded and isn't shipping, nothing else matters.

Financial Vitality

Is the engine funded?

25%of score

Measures the financial foundation of the business — how much runway exists, how efficiently capital is being deployed, and whether revenue economics are sustainable. The single highest-weighted category because financial health underpins everything else.

Healthy Signal

Cash runway exceeds 18 months. Burn multiple below 1.5x. NRR above 110%. Gross margin above 70%. Capital efficiency above 0.5x.

Unhealthy Signal

Runway below 12 months. Burn multiple above 3x. NRR below 95%. Gross margin below 55%. Revenue growth slowing while burn rate increases.

Delivery & Execution

Is work actually shipping?

18%of score

Tracks whether the organization is actually delivering on its plans. Measures operational efficiency, delivery cadence, infrastructure reliability, and how much effort is wasted on rework or unplanned firefighting.

Healthy Signal

On-time delivery above 90%. Gross margin improving 1-3pp. Headcount utilization above 75%. Uptime above 99.9%. Less than 5% waste.

Unhealthy Signal

Delivery rate below 75%. Margin declining. Utilization below 65%. Increasing firefighting work displacing planned roadmap.

Tier Two — Supporting Cast

Four dimensions, 38% of the score.
Where most diligence falls short.

Culture, leadership, market position, and go-to-market form the operational middle layer. Traditional DD touches these unevenly — Zoe measures all four with the same rigor.

Culture & People

Do people want to stay?

12%

Measures the health of the human system — employee satisfaction, retention signals, psychological safety, leadership trust, and whether the company is investing in its people. Culture problems are leading indicators of execution problems.

Employee NPS (eNPS)Voluntary Attrition RatePsychological Safety ScoreLeadership Alignment Score+2 more

Healthy

eNPS above 30.

At Risk

eNPS below 10.

C-Suite

Is leadership sustainable?

10%

Assesses the health and effectiveness of the executive team — burnout risk, decision-making speed, delegation patterns, and whether leaders have space for strategic thinking versus constant firefighting.

C-Suite Burnout Risk (1-10)Decision-Making VelocityWork-Life Sustainability ScoreDelegation Effectiveness+1 more

Healthy

Burnout risk below 4.

At Risk

Burnout risk above 6.

Market & Competition

Is the market pulling or pushing?

8%

Evaluates the company's position within its market — TAM penetration trajectory, competitive win rates, differentiation strength, and whether demand is growing or the company is swimming against the current.

TAM Penetration RateTAM Size & Growth VelocityCompetitive Win RateValue Prop vs. Top 3 Competitors+1 more

Healthy

TAM growing above 5% YoY.

At Risk

TAM flat or contracting.

GTM

Is the pipeline real?

8%

Measures the go-to-market engine — pipeline health, unit economics, brand visibility, sales efficiency, and channel diversification. A strong product with a weak GTM engine still fails.

Sales Pipeline CoverageLTV / CAC RatioBrand Awareness & Influence ScoreSales Velocity (avg days to close)+1 more

Healthy

Pipeline coverage above 3x.

At Risk

Pipeline coverage below 2x.

Tier Three — The Long Tail

Three dimensions, 19% of the score.
The forward-looking signals.

Vision, product-customer fit, and risk exposure round out the model. Smaller weights, but each one catches problems the other six can't see.

Vision & Strategy

7%

Does the roadmap hold up?

Evaluates strategic clarity and execution against the company's stated vision — milestone completion, team alignment on direction, and whether the company has contingency plans if the primary strategy fails.

Strategic Milestone Completion · Strategic Clarity Score · Strategic Pivot Readiness

Product & Customer

7%

Are customers thriving?

Monitors product delivery health and customer satisfaction — shipping velocity, customer happiness signals, onboarding efficiency, churn trends, and the innovation pipeline that determines future value.

Product Velocity (shipped vs planned) · Customer NPS / CSAT · Time to Value (onboarding)

Risk

5%

What could break this?

Identifies existential and structural risks — AI disruption exposure, key person dependencies, customer concentration, and black swan preparedness.

AI Disruption Susceptibility · Key Person Dependency · Customer Concentration Risk
Why Nine?

What traditional diligence
can't see.

Most diligence stops at finance and legal. The six categories below are the operational blind spots that show up in post-close performance — and the reason Zoe measures all nine.

Culture rot

Survey-based culture checks miss the leading indicators. By the time NPS drops, your top engineers are already interviewing.

Delivery decay

Velocity charts in board decks are vanity metrics. Real signal lives in deploy frequency, on-time delivery, and unplanned firefighting.

C-Suite burnout

Founder fatigue is the single biggest leading indicator of underperformance. No traditional DD process measures it.

Capital efficiency drift

Burn multiple is a 2-week diligence question, but it changes monthly. Without continuous tracking, you find out at the next board meeting.

Strategy without execution proof

Vision decks are easy. Connecting strategy to actual roadmap traction requires the eng + product + finance signal in one place.

Hidden risk surface

Compliance questionnaires are point-in-time. Real risk exposure shifts with every new vendor, hire, and integration.

Methodology FAQ

The questions everyone asks.

If you're evaluating Zoe for your firm or portfolio, these are the questions that come up in every first call.

How can you score 9 dimensions without surveys or interviews?+

Zoe pulls data directly from the systems your company already runs — accounting, CRM, HRIS, eng tools, infrastructure monitoring. Metadata only, no PII. We never ask your team to fill out a form.

How are the dimension weights set?+

Weights are stage-aware. A pre-seed company is judged differently than a PE portfolio company — Financial Vitality dominates at growth stage but C-Suite is heavier at pre-seed. The full weighting table is shown above in the interactive visual.

What if a dimension has missing data?+

Each metric has a confidence score. Missing data lowers confidence on that dimension but does not zero it out — Zoe falls back on adjacent signals (e.g., delivery velocity proxies for execution if sprint data is missing).

Can I see the raw data behind a score?+

Yes. Every score is traceable down to the underlying metrics, sources, and timestamps. Zoe is auditable end-to-end — no black box.

How often do scores update?+

After the initial 24-hour diagnostic, scores refresh weekly as new data flows from connected systems. PE portfolio customers can configure daily refresh on flagged companies.

What are the bands? What counts as a "good" score?+

75+ is Healthy. 55–74 is Watch. Below 55 is At Risk. The bands are derived from the historical distribution of all scored companies, not arbitrary thresholds.

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