Net Revenue Retention (NRR)

The percentage of recurring revenue retained from existing customers over a period, including expansion and churn. NRR above 110% indicates strong product-market fit; below 90% signals structural churn. A Zoe sub-metric under Financial Vitality.

Related Terms

financial vitality
Get Started

Score one company free.

You have a deal on the table. Run a Zoe diagnostic before you sign.

Join 200+ firms on the waitlist